Don Norman
Cognitive scientist and design theorist, best known for his book "The Design of Everyday Things." He is a former vice president of Apple and a professor at the University of California, San Diego.
February 13, 2026·9 min read
The Design of Everything
Design is everywhere — in the chair you're sitting on, the phone in your pocket, the cup you drink your coffee from. Good design is invisible: it works so well that we don't notice it. Bad design is painfully obvious. Understanding the principles of good design can help us appreciate the designed world around us — and demand better.
TOPICS
designindustrial designUXsustainabilityhuman factors
