Don Norman
Professor emeritus at UC San Diego and the author of "The Design of Everyday Things." He is a pioneer of user-centered design and a co-founder of the Nielsen Norman Group.
February 13, 2026·8 min read
The Invisible Hand of Design
Design is everywhere — in the chair you sit on, the app you use, the street you walk down. Most of it is invisible, shaping our behavior and emotions without our awareness. Understanding how design works, and how it can be used for good or ill, is one of the most important challenges of the 21st century.
TOPICS
designUXinclusive designwellbeingdark patterns
